We aim at providing you a great experience through our Website and App while
minimizing data collected from the users. Most of the information collected to
enable Services and different features of the Website and App cannot be used to
identify you. Where we collect personal information, we only use it for the purposes
anonymization and encryption).
identify you or your household (“personal information”). It does
not cover information which cannot be used to identify you.
What information do we collect?
We may collect and process information you provide to us when you create and upload
User Content through our App or when you contact us. In addition to the information
directly provided by you, we collect and process technical and behavioral
information about your device, your use of the App and Services.
We may collect and process the following information:
● Contact Data: your email address or any other identifier by which
you may be contacted online or offline; we also collect records and copies of your
correspondence (including your name, surname, email addresses), if you contact us.
● Profile Data: your anonymous internal account ID that is assigned
automatically by our system; your inventory (such as objects available to you) and
your in-app purchase history (where applicable).
We collect and process the following information:
● Content Data: User Content you make available through our
Website, App and Services, including the objects and Branes you create. We also
process metadata connected to the User Content, which may include your anonymous
internal ID and data you choose to provide with your User Content such as captions.
● Device Data: information about your browser, device, including IP
address, unique device identifiers, device OS, model, configuration, and settings.
● Usage Data: information regarding your use of our Website, App
and Services, such as how you engage with the App, how you interact with content
through the App and problems encountered.
We may also collect, use and share aggregated data such as statistical or
demographic data for any purpose. Aggregated data could be derived from your
personal information but will not directly or indirectly reveal your identity. For
example, we may aggregate your Usage Data to calculate the percentage of users
accessing a specific App feature. However, if we combine or connect Aggregated Data
with your personal information so that it can directly or indirectly identify you,
we treat the combined data as personal information which will be used in accordance
How is the information collected?
We may use different methods to collect data from and about you, including through
direct interactions with you, by use of automated technologies, from third parties
(including providers of technical services or analytics providers) and from publicly
● Information you provide to us. This is information (including
Identity, Contact, Location, Photo and Profile Data) you consent to giving us about
you by filling in forms on the Website, App and Services (if applicable), or by
corresponding with us (for example, by email). It includes information you provide
when you subscribe for the newsletter or otherwise register on our Website, use the
App, make an in-App purchase (where applicable), use the Services and share User
Content (such as built objects) via the App, and when you report a problem with the
App or our Services. If you contact us, we will keep a record of that
● Information collected automatically. Each time you use our
Website or App we will automatically process personal information including Device,
Content and Usage Data. We process this data using cookies and other similar
technologies. Please see COOKIES section below for more details.
● Information we receive from third parties. You may choose to
share certain data with us from third parties, or we may collect such third-party
data automatically. For example, we may receive information about you from analytics
providers (such as Google).
How do we use the information about you?
We will only use your personal information when the law allows us to do so. Most
commonly we will use your personal information in the following circumstances:
To provide you with the Website, App and Services
We need to process certain personal information, so you can use the Services and
enjoy different features of the Website and App. This allows us to perform the
Services in accordance with our Terms of Service.
● We process Device Data to operate the Services for you. We also use this
information to provide technical and customer support to you.
● We use Identity, Contact and Profile Data to manage our relationship with you
including when you communicate with us (for example, for subscribing for our
newsletter, requesting information, or making a complaint).
● We process Photo Data to search and provide you with virtual worlds nearby, to
bind the virtual worlds you create to a territory and restore their position on the
In accordance with our legal obligation or legitimate interest
We may need to process certain information to comply with a legal or regulatory
obligation, such as to carry out analysis and test our Website and/or App to ensure
their stability and security. We may also use certain personal information to
improve our Website and/or App and to deliver a better and more personalized
experience to you.
In order to provide you an interactive experience where you can improve your
creativity, we may use your personal information to:
● administer and protect our business and administer the Website and App, including
troubleshooting, data analysis and system testing
● ensure your safety and security by reviewing User Content (for example, when we
receive a complaint) and associated metadata for breach of our Terms of Service,
Community Guidelines, and/or other applicable rules
● ensure the content is presented in the most effective manner for you and your
● monitor trends so we can improve our Website, App and Services
● offer new or additional features of our Website, App and Services
We may also use your personal information (including Content, Device and Usage Data)
to help us detect abuse, fraud, and illegal activity on the Website or App and to
ensure that we provide fair experience to all users.
In addition, we may use your personal information to establish, exercise or defend
If you fail to provide personal information
Where we need to collect personal information by law, or under the terms of a
contract we have with you, and you fail to provide that data when requested, we may
not be able to perform the contract we have or are trying to enter into with you
(i.e., to provide you with Services available through our Website and/or App). In
this case, we may have to cancel the services you have with us, but we will notify
you if this is the case at the time.